The goal of a business is to make sales. A business website is one of the tools in doing so. The visitors of the website are your consumers and the time these leads take to convert into your customers is called conversion.
Here are 10 tips as to how you can do so.
Create engaging content
One of the purposes of the content is traffic from search engines, yes this is important however, you also have to keep in mind that search engines aren’t the one who buy your product the researcher does. Therefore, you need to make sure your content is human approved. Ask yourself these questions when you create your next content.
- Do you like the layout and structure of your content?
- Did you enjoy reading it?
- Is your content engaging?
- Is it easy to read?
- Is your content informative and helpful?
- Are you going to share this content or click the CTA buttons after you read the content?
Keep your visitors interested in your content and present it with the highest quality possible. Some ideas to do so are below
- Write your content as though you are talking to a single person.
- Add videos, images, datas, or slide presentations
- Encourage comments and respond to them.
Create marketing offers
Marketing offers are bits of content that you offer to your targeted audience for free in exchange of their information. Offers play an important role in not only converting your visitors into leads but also in nurturing your existing leads. Some examples of offers are e-books, guides, vidoes, consultation, templates, webinars. When creating an offer identify a problem the majority of your targeted market is having and offer a solution ( which is your product / services of course) that you are trying to sell. This automatically makes purchasing of your product higher because it becomes a need.
Create a landing page
Once you create an offer, the next step is to create a landing page where your visitors can sign up for them to access it. A landing page is any web page that a visitor can arrive at. It has a form and exists exclusively to capture a visitor’s information through that form.Before you start creating and designing your landing page, here are some tips you should consider implementing and testing:
- Explain the offer clearly and place visual emphasis on the value. Visuals are easier to capture than for them to read every detail.
- Writing more benefits of the offer rather than its features is important because visitors want their problems resolved and are there to seek that.
- Write a captivating headline.
- Your form length should mirror the value of the offer.
- Include relevant images, animation, or short videos.
- Add social sharing buttons.
When you start promoting your landing page with various CTAs or marketing campaigns, aim for at least a 20% landing page conversion rate goal.
Make your website fast
Your website’s speed is its performance and first impression. The audience is going to lose interest and leave the moment your website fails to load. If your website is slow shoppers will not complete a purchase. A second of delay can cost you 7 percent of your sales. One of the easiest ways to increase your website performance is by installing a content delivery network ( CDN ) such as MaxCDN, which is inexpensive and offers a free trial. Making your website fast not only helps with the user experience but also helps your site ranking on google. It also increases your page views and conversion rates. Therefore, make your website fast! It is a huge deal to convert visitors into customers.
Design a thank you page
Thank you page is a place where your visitors go after they have turned into a lead or a customer. Creating a thank you page confirms their purchase and allows them to successfully sign up to your newsletters or any other method of conversion you have created for your company. Thank-you pages are very effective in keeping your leads engaged, plus you can use them for secondary conversion opportunities based on your goals and how far you would like to take your consumers into their journey with your company.
Execute sale processes
This step is majorly handled by the company’s sales team, and their major role is to turn leads into customers. Of course, depending on your industry or offers, the marketing and sales team can work together to turn those leads into a customer as well However, some industries may need to educate or qualify visitors first before they become customers. Executing smart sales,workflows and processes after a visitor turned into a lead is the solution to convert them into paying customers.
for example, a visitor arrives at your blog, they will be performing these steps naturally.
A stranger has arrived in one of your blog posts (the stranger is now a “visitor”)
- The visitor has read the blog post, seen a free download of an e-book through a CTA, clicked on it because it can potentially solve the problem he or she is looking for.
- The visitor goes to the landing page and gives their information in exchange for the e-book.
- The visitor has downloaded the free e-book and goes to the thank-you page (the visitor is now a “lead”)
Now that the stranger has been turned into a lead, it’s time to make him or her one of your customers.
Few strategies that you can do are the following:
- An e-mail autoresponder with a good sequence (this works extremely well on affiliate marketing industry).
- Traditional sales strategies, such as cold-calling or email follow-ups.
Remarketing has been proven to be 100 % effective in the past few years since it helps you to connect with visitors or leads from your website that may not have made an immediate purchase or inquiry. When remarketing, you can create targeted ads in front of your previous visitors so that they can complete their actions. For example, you can use remarketing to the people who have visited your blog post or landing page but didn’t download your free e-book. One of the retargeting strategies is using Facebook.You can generate up to $11,000 when you spend $60 based on where you target of course.
Forms are where your visitors convert from a visitor to a lead. They are often available on the landing pages. A landing page form is where your visitors give you certain information about themselves and you can give them something in return, basically what we call offers.
You have to make it convenient for a website visitor to become a lead. A hard and fast rule is to make your forms lengthy to determine the lead quality because a shorter form might not help you depict that. Make sure to try different form lengths that would help you navigate the prospects and something that would work for them as well to fill out. For most B2B companies, your form should include at least three pieces of information:
- E-mail Address
- Job Title
Use high converting elements
High-converting elements are tools that can help you to convert your visitors into customers better.Some examples of these elements are testimonials from real people, logos of companies that have used your services and trusted in you, case studies, social shares, and guarantee seals. Adding these elements to your landing pages or even to your thank-you pages can increase your conversion rates, it creates value for your company which can also help you get more customers.
Create high converting CTA’s
A CTA or “call-to-action” is the action that you want people to take after visiting your website.This could be but is not limited to “call now,” “learn more,” or “download an e-book.” You can place a CTA anywhere in your page as a graphic, link, or a wording. CTAs are important in starting the funnel that will convert your visitors into leads. CTA can be seen and used anywhere on your marketing funnel. The easiest way to start and create CTAs is by answering the “why” question. For example, why should your visitor buy your new product? If you know the answer, you can use a CTA “Buy 1, Get 2 Free!” or “Get 10% Discount Now.”