1) Simple Standard Layout Design
Website layout is probably the most important element for any website. If the first impression is not appealing for the visitor, they would unlikely visit your website again. A simple standard layout with easy navigation will provide the visitor an easy access to all the vital information. Consistency is equally important; A good website will have a uniform layout throughout its pages.

2) Branding: Logo, colour, good content, professional looking n high standard pictures
Brand, simply put is a character that represents a company. The colour, typography, logo and content used in website should give customers a clear picture of business and should be consistent with all marketing material and social media. The branding used should also clearly differentiate the company from its competitors. Businesses should also invest in high-quality stock images or professional photographers to make their website stand out amongst competition.

3) Trust Building Information
It is extremely important to have correct information on the website. In order to build trust it is vital to provide customers your ABN, Office Location of Google Maps, Team pictures and the projects you have worked on. Having the website secured with an SSL certificate also builds confidence and sense of reliability and ensures your customers that the details they provide are completely safe.

4) Mobile Friendly (Responsive)
According to statistics, 70% of the users visit web pages from a mobile or tablet and if you’re not ready with a responsive, mobile friendly website, you are losing a huge chunk of customers. Mobile sites are extremely vital if your business is targeting a younger age group. A mobile friendly website also improves your SEO score as Google ranks them higher.

5) Initial SEO Setup
When launching a new website it is important to have a strong SEO base by having important plugins like Yoast SEO in place. Yoast SEO is one of the best On-page optimizing plugin for WordPress and helps you follow best SEO practices. Also, it is important to check where your competitors stands and where you want to be in the market. For that you need to analyse your market competition. [nf-popup id=492] To get some idea on it, click here to get a quick SEO analysis of how your competitors are doing for FREE.

6) CMS to manage your website by yourself
When getting a website created, it is important to get a back-end CMS from your developers so that you can make simple changes to the website (Update content, add delete images etc.) This will save you a lot of money in long run as you do not have to visit the web developers for little changes you require frequently.

7) Have different ways of Contact
Having multiple contact points makes it easier for customers to reach you by the method they prefer. Provide Business Address, Contact Form, Phone Number, Email and Social Media Platform links. Make sure you only provide these platforms if you’re able to reach them back within the same day. Customers get turned off if they are responded to getting discouraged and losing a sale.

8) Put Call to Action with a Deal
Make sure you highlight your call to action on the website with a limited time offer deal. This will encourage customers to take an action before its too late. An example could be “Sign up Now to get 30% off – Offer expires in 24 Hours”

9) Email Sign Up Form
One of the easiest way to grab a customer is to retarget an interested buyer. Sometimes customers think of buying your product and then hold back for some reason. That’s when you go back to them with a small discount or offer that can motivate them to change their decision again. Therefore it is important to grab customers’ email

10) Activate Analytics and study your customers
Before you launch your website, it is vital to get on Google Analytics so that you can study your customer behaviour on your website, right from the beginning. Google analytics is a great platform that gives you information from demographics to what pages on your website are visited the most.